< Return to Blog
The MMIAM Journey
What is the difference between “Sustainable marketing” and “Sustainability marketing"? Those two terms mean two different concepts. Sustainable marketing is a marketing activity aimed at creating long-term relationships with customers for the benefit of the company,...
The concept of 'beauty' has been studied by several categories of researchers, including philosophers, neurobiologists, and psychologists. A recent study provides interesting insights for cultural managers (Fleckenstein et al. 2025). The authors asked three...
The arts are about living an experience. The art itself, the people around and the atmosphere of the venue all participate in the ‘fantasies, feelings and fun’ of the outing. When deeply engaged in this experience, the patron may get into a state of flow meaning an...
Engaging with the arts means engaging with a live experience. But how do we define that experience in context? There are significant differences between using a product—such as a detergent—and experiencing a moment in time, like attending an exhibition or a concert....
In large shops across the world, you can find vinyl records from The Beatles to the Rolling Stones to Billie Eilish or Taylor Swift. Since 2008, Record Store Day, a special event dedicated to combating the threat of music streaming platforms, has been celebrated in...
Streaming sales totaled US $17.7 billion in 2024, accounting for a market share of 84 percent, with 100 million subscribers according to the Recording Industry Association of America (RIAA). These figures include subscriptions as well as other uses such as...
Discussions about the art highlight the fact that cultural products are hedonic in nature, and an artwork cannot be classified as a utilitarian product; more so, when it comes to high art, the marketing approach is more product-oriented than market-oriented. The art...
Did you know that one of the possible ways of segmenting the performing arts or museum markets is to consider the behavior of their customers? In large cities with an abundance of cultural offerings, the consumers have so many options that they can't see everything....
Some of our ticket buyers are experienced, they often go to see shows or exhibitions and are subscribers or friends of the museum. On the other hand, others rarely have the chance to spend time in our theaters or museums. How then does one or the other receive the...
These are, in fact, three market segments based on the main reason why the consumer may choose this or that cultural offering. Those reasons are the work itself, the desire to do something with someone, or the environment of the venue (architecture, customer service,...
< Return to Blog