The MMIAM Journey

A blog about the Master of Management
in International Arts Management program

A Glimpse into Academic Research

Relationals versus Transactionals

Did you know that one of the possible ways of segmenting the performing arts or museum markets is to consider the behavior of their customers? In large cities with an abundance of cultural offerings, the consumers have so many options that they can’t see everything. And just as their preferences vary, so do the ways …

Read More
Lady Gaga fans feel a certain psychological ownership of the star

Psychological Ownership (Abridged)

Psychological ownership is the feeling that a target, or a part of that target, is “mine.” It is distinct from legal ownership and can occur regardless of whether the target is, or even can be, legally owned. For example, while many individuals feel a psychological attachment to “my house” that goes beyond their legal title …

Read More

A Glimpse into Academic Research

The Appropriation Process

Some of our ticket buyers are experienced, they often go to see shows or exhibitions and are subscribers or friends of the museum. On the other hand, others rarely have  the chance to spend time in our theaters or museums. How then does one or the other receive the artistic experience? What is the process …

Read More

An Analytical and Comparative Approach to Cultural Heritage Experiences Enhanced with Augmented Reality (Abridged)

Introduction Many tourist and cultural heritage sites have sought to enrich their visitors’ in-situ experience by deploying digital tools such as augmented reality (AR). Some managers of tourist and cultural heritage destinations seem convinced that AR enriches the visitor experience while others continue to offer other choices (e.g., audioguides and  interactive kiosks) and they remain …

Read More