The current research sought to establish whether showing non-mentally disabled individuals a selection of paintings completed by people with mental disabilities led to more positive attitudes concerning mental disability among viewers, in comparison with the attitudes...

In this post-COVID era, it is beneficial to understand certain customer behaviors in relation to the price of a show. As a general rule, patrons with a low income and those who do not buy subscriptions are very sensitive to the price of a ticket; they easily form a...

The findings of this research represent an exploration of the challenge inherent in producing an adaptation of a film to a book, or a book to a film. Film adaptations of books gross 53% more worldwide than films from original screenplays and 70% of the world’s top 20...

One of the most difficult marketing decisions to make in the performing arts is setting the price of admission for a show. Often, companies will align their ticket prices with those of perceived leaders in their market, or the competition in general. In doing so, the...

Governments have started to push cultural organizations to take action to limit their carbon footprint. This article takes stock of research affecting environmental sustainability in the field of culture. Here is a brief overview of the article. Apart from their...

The term “product” is used in its broadest sense, to mean a tangible good, a service, an experience, a cause, or an idea. In the art, “product” is associated with any result of the creative act—for example, a performance, a festival event, an exhibition, a painting, a...

In the world of books, there’s been a noticeable rise in “bookstagrammers” coined from the fusion of “books” and “Instagram”. Bookstagrammers are part of the “social media influencers” (SMI) group. The emergence of these influencers is renewing the literacy criticism...

Do you know there are three things a manager must know about how to nurture a new audience? First, the taste for art comes primarily from the youth, from the extended family or the school. It comes either from an event that was remarkable and a happy souvenir, or a...

Strategy Work in Boards of Directors Strategy is described as a “comprehensive master plan that states how the corporation will achieve its mission and objectives.”[1] Strategy is not limited to drawing the map for the future; it also involves strategic control in...

Brands are usually defined in terms of the following five characteristics: perceived quality: the different markets and market segments can get a sense of the quality of a brand even if they have never used or consumed that brand; name awareness: the larger the...

The gender wage gap, as well as the treatment of sex differences, are widely documented and discussed in the overall labour market. However, less is known about this issue in cultural and creative markets, whose employment conditions differ from those in other labour...

Did you know that one of the facets of motivation to go to the theater, or rejection of this form of leisure, lies in finding the reasons why a person is interested in this art form or not? A number of studies have shown that a taste for theater is formed in a...

The importance of corporate sponsorship for cultural organizations varies from continent to continent and country to country. In the U.S., with little government support for the arts, organizations have to find revenue wherever they can find it. For example, for many...

Psychological ownership is the feeling that a target, or a part of that target, is “mine.” It is distinct from legal ownership and can occur regardless of whether the target is, or even can be, legally owned. For example, while many individuals feel a psychological...

Introduction Many tourist and cultural heritage sites have sought to enrich their visitors’ in-situ experience by deploying digital tools such as augmented reality (AR). Some managers of tourist and cultural heritage destinations seem convinced that AR enriches the...

Interest in mergers increased markedly following the outbreak of the COVID-19 pandemic as the pandemic brought unprecedented distress and uncertainty on the organizations’ future viability. Studies in the past have reported successful utilization of mergers in...

Pay-what-you-want (PWYW) is a participatory pricing mechanism in which buyers can set any price—including zero—for products or services provided by sellers (Kim, Natter and Spann, 2009). Schmidt, Spann and Zeithammer (2015) and Greiff and Egbert (2018) suggested...

Online streaming is a great challenge for opera houses. On the one hand, this new channel, which has been rather disruptive for this very traditional sector, offers opera houses a development path and a way to achieve one of their main goals: renew their audience and...

Bourdieu (1984) proposed the concept of “cultural capital,” which suggests that social class corresponds to cultural tastes, a notion that has sparked discussions about cultural hierarchy worldwide. In contrast to the theory of cultural capital, it was found that...

Introduction Sustainability considers the long-term impact of human economic behaviour on future generations. In sum, sustainability refers to “development that meets the needs of the present without compromising the ability of future generations to meet their own...

Introduction Festivals, which are unique opportunities for leisure, social and cultural experiences (Cole and Chancellor 2009; Getz 2005), may be the perfect example of products sought by contemporary consumers in their quest for immersion through varied experiences...

Globally, governments have been calling on arts organizations to review governance, ensuring that it is a central mechanism in the sector (e.g., Nugent 1999, 2016; Paulus and Lejeune 2013) to aid sustainability, especially if arts organizations are to receive ongoing...

Arts organizations all over the world today find themselves operating in a climate of change and uncertainty, compelling them to act more strategically, reinvent their governance structure and restructure their business model (Fanelli et al. 2020; Reid and Turbide...

A majority of French local museums are coping with a contrasting situation: school visits are very successful and receive appreciative comments, whereas leisurely family visits are disappointing and damage the image of museums. This damage can be seen especially...

Nonprofit organizations are exploring innovative ways to replace revenue as government funding shrinks and competition for private funding intensifies (Seitanidi and Ryan, 2007). The literature examines the variety of sources of nonprofit revenue, from earned sources...

Many of the museum executives in the Western world currently belong to the baby boom generation and will retire in the next few years (Bernhardt 2013; Sargeant and Day 2018; Stewart 2016). The predictable result will be a wide “museum leadership gap” (Baldwin and...

In the last two decades the music industry has been through radical changes, mainly because of digitalization (Théberge 2015). The number of new music releases has considerably increased due to lower production and distribution costs. This growth has greatly expanded...

Status is defined as “an organization’s position in the social system that can be ranked among other positions based on its relative prestige or social esteem” (Jensen et al. 2011, 87). It serves as the leading explanation for an organization’s tendency to conform or...

The article is intended to contribute to our understanding of this concept by contextualizing the figure of the cultural entrepreneur. It seeks to examine the ideological and economic context of the concept of entrepreneurship. It is guided by two questions: “Is...

On the night of 15 April 2019, Notre-Dame de Paris cathedral caught fire.  Within a few hours, two thirds of the roof, the structure and the 93-metre spire of this building, whose construction began in the 12th century, were destroyed and parts of the interior were...

Balich Worldwide Shows (BWS) is an Italy-based firm that operates globally in the entertainment production market, creating, designing and producing live events such as Olympic ceremonies, permanent and touring shows and exclusive events. Projects on this scale...

The influence of music in retailing is widely discussed in the literature. Music is a powerful stimulus, and its presence can positively influence consumers’ affective, cognitive and behavioural responses. But, ambient music needs to be congruent with the specific...

In these hard times, many theatres are being confronted with a scarcity of resources. Competition is fierce for all kinds of resources, cross-elasticity of entertainment demands is high and spending review is affecting public budgets. Consequently, theatres must be...

The study draws on qualitative and some quantitative data derived from the survey responses of 225 women composers internationally. The study makes three contributions to the body of knowledge on the careers and career trajectories of women composers. First, it...

Since becoming Vice-President of Cirque du Soleil’s E-Marketing and Customer Relationship Management (CRM) Department in 2016, Martin Céré has managed to transform the organization’s database, not only by boosting the number of customer profiles from 5 to 15 million,...

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